Our vision engages perception of the consumer while purchasing a product. The reason we buy products is changing and is shaped by our social and environmental awareness. We are focusing on customers who want the product representing their values and disrupt established product consumption models is our main target.
The footwear that we are developing has a filtration system self-powered by the user. Firstly, this negates the need for energy intensive air purifiers, and it empowers the individual by giving them control over any environment they’re in.